Tuesday, July 1, 2008

Truth in Advertising

It is a medical insurance commercial. A young boy does a chin up. Then he lowers out sight briefly and when he reappears he is a teenager, then a young man and so on.

O LORD, what is man that you care for him,
the son of man that you think of him?
Man is like a breath;
his days are like a fleeting shadow.
Psalm 144:3-4

Another of the series show a little girl at a mirror. She becomes a pre-teen brushing her teeth, and then a girl prepping for the prom. As her mother passes, snatching away the hairbrush from the girl's hand, she is magically turned into a young woman opening the medicine cabinet. When she closes it she is a middle-aged woman.

You have made my days a mere handbreadth;
the span of my years is as nothing before you.
Each man's life is but a breath.

Man is a mere phantom as he goes to and fro:
He bustles about, but only in vain;
he heaps up wealth, not knowing who will get it.
Psalm 39:5-6

Another spot ad shows a red-headed little girl being examined by a doctor. As the doctor moves about her, she ages through all life's stages until she's an elderly, but still red-headed, woman.

"All men are like grass,
and all their glory is like the flowers of the field.
The grass withers and the flowers fall,
because the breath of the LORD blows on them.
Surely the people are grass.
The grass withers and the flowers fall,
but the word of our God stands forever." Isaiah 40:6-8

The tag line of the insurance company is it is there for all the stages of life. But it illustrates why we need more than insurance for our health. Like the images in the ad, life is fleeting and all too soon we are at that point where no amount of medical insurance can sustain us further.

For who knows what is good for a man in life, during the few and meaningless days he passes through like a shadow? Who can tell him what will happen under the sun after he is gone? Ecclesiastes 6:12

We are at the point of not needing insurance for our body, but assurance for our soul. We are at the point where we need to look not at a blue cross, but at the empty blood soaked cross.

"But now, Lord, what do I look for?
My hope is in you."
Psalm 39:7

Each time we do a pull up, or open a door or pass through a shadow, we could be cut off from ever moving to a new age like the people in the ad. We may collect on insurance coverage many times, but we will come to that one time when we will want to collect on God's assurance promised by Christ Jesus's sacrifice.

Remember, life is like a falling leaf blown quickly away by the wind.

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